b'Computing atCADBURY WORLD46 students in Years 7 and 8 werethe UKs annual 4 billion chocolate selected to participate in the Cadburyindustry, pupils immersed themselves World educational trip in Bournville,in a hands-on experience tempering Birmingham on 8th December 2023chocolate and writing their signatures as a reward for their excellent effortsin the delicious stuff, whilst learning in computing. A representative ofhow on average every Brit spends over Mondelez International opened this300 every year on chocolate.fascinating day offering students an insight into how technology is usedA rollercoaster-type experience through in marketing Cadbury products,chocolate fountains, factories and how snacks and other items areiconic Cadbury mascots completed an promoted through social media, andamazing day, which offered students a an exploration of UK copyright lawsvaluable insight into how a chocolate which protects their unique purplebrand so familiar to us is manufactured coloured packaging. The youngand promoted to new generations. Handsworth entrepreneurs wereDespite the plentiful challenged Apprentice-style to suggestsupply of free chocolate marketing ideas that would promoteprovided on the tour, Cadbury chocolate amongst their agestudents were treated to group, with highly creative responsesa visit to the chocolate including a return of Retro packagingfactory shop at the end of for the beloved Cadbury chocolatetheir day, with a particular bars, and promoting special eventsemphasis being given to the and advertising items in video gamesword treat as they climbed popular amongst their age group. on to the coach for the journey home. Following an engaging and interactive lecture about John Cadbury and theMiss Zetuleading role he played in creating 52'