Computing at Cadbury World
On the 8th of December, 46 students in Years 7 and 8 were selected to participate in the Cadbury World educational trip as a reward for their excellent efforts in Computing. This started with a lecture delivered by a representative of Mondelez International about the way that technology is used in marketing Cadbury products, and how social media has been used to promote their snacks and how copyright laws have allowed them to protect the unique purple shade of their packaging. Pupils were asked to suggest marketing ideas that would promote Cadbury chocolate to their age group, with highly creative responses being given in return, from a possible return of “Retro” packaging for the beloved Cadbury treats to promoting special events and items in video games common with the given age group.
After this session, pupils had plenty of fun engaging in a hands-on experience tempering chocolate and writing their own names with it. This followed with an engaging and interactive lecture learning about how chocolate is created and the history of John Cadbury, the man behind the UK’s most beloved sweet.
The Trip concluded with a 4D cinema experience, with students immersed in a rollercoaster-like adventure through chocolate fountains, factories and iconic Cadbury mascots. Finally, the day concluded with a shopping spree at Cadbury’s factory shop, with pupils filling baskets with their favourite chocolate bars and treats, on top of the plentiful free chocolate already granted to everyone throughout the tour.
Overall, this trip offered a valuable insight into how the chocolate we know is manufactured as well as how advancements in technology have helped promote the Cadbury treats to the newer generations.
Miss Zetu
