My Cadbury World Experience

I leant a series of new things during this trip. First, we had a talk with a Mondelez cooperative who talked to us about the importance of technology in marketing, product selling and in businesses such as Cadbury. We were told about how products are aimed at different ages hence advertising would be changed to suit the target audience. I learnt about how companies use a variety of strategies to sell their products. This was a very informative session and I enjoyed this.

After this, we did a lot of things. We had the chance to write our names in chocolate which got quite messy! We also took a trip down memory lane, learning how the Cadbury business has developed over the years. Finally, we got to experience the 4D cinema which was exciting, the immersive technology is brilliant.

Did you know 5.5 million chocolates are produced every day and that Dairy Milk is the number 1 most liked chocolate in the UK? Also, the purple colour used in Cadbury’s packaging was allegedly a tribute to Queen Victoria and now it has been used for more than 100 years!

Overall, I had a great time and enjoyed the visit.

By Daniel Alloh